1/30/2024 0 Comments Are skittles all the same flavor“There are some fruity candies in which they do specific flavorings in different ones higher-end gummy bears actually do taste different,” Katz says. When you’re offered two of these three sensory cues, your brain will fill in the blanks. For example, our brains associate the color yellow, a lemon smell and a slightly acidic taste with each other. Katz says this works because our brains are used to processing certain sensory cues together. Katz continues: “So, Skittles have different fragrances and different colors - but they all taste exactly the same.” “The Skittles people, being much smarter than most of us, recognized that it is cheaper to make things smell and look different than it is to make them actually taste different.” “…I don’t usually talk about gummy bears, what I like to talk about is Skittles,” Katz says. Just found out that Skittles all taste exactly the same only their colors and smell are different /taxMttWTzpĪccording to Katz, the candy companies, as one would expect (it is their job, after all) know all about this phenomenon. It was so powerful that even when Spence told the students that it was his job as a scientist to mess with the conditions and asked them to just tell him what they tasted without considering the color, they still couldn’t do it. There wasn’t a thing they could do about it.” The yellow beverage tasted like lemonade. “While I wouldn’t say they went to chance, their ability to tell which was which got really subpar all of the sudden,” Katz says. The WRONG food coloring, if you know what I mean? Guess what happened? Then he added some food coloring to each beverage. One was orange, one was grape, apple, lemon.” ![]() “He took normal college students and gave them a row of clear beverages in clear glass bottles. “I have a colleague in the U.K., Charles Spence, who did the most wonderful experiment,” Katz says. Anyway, this neuropsychologist slash spoilsport named Don Katz explained why we “think” our Skittles are all different flavors to NPR.
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